Gloucester Avenue

Primrose Hill, London Borough of Camden

Gloucester Avenue is a complex collection of buildings configured in a courtyard arrangement in North London. The site sits in the heart of the Primrose Hill conservation area and straddles the North Western Trainline into Euston Station. Once planning consent was sought, the works were constructed on-site to deliver 39 residential apartments, 1 detached house, and just over 8000 sqft of Commercial B1(a) floor space.

The development consists of 5 buildings which surround an existing courtyard. 3 of the buildings were retained due to their historical character as they all represent in, a slightly different way, the architectural character typical for the industrial revolution.

The elegant Victorian building to the front, 44a Gloucester Avenue, was the adminstrative building for the 'Electric Company'. A more utalitarian buildng at the rear was used for storage and access to the trainlines at the northern boundary. Finally, a small cottage exists called 44 Gloucester Avenue which would have been linked with the Victorian terrace.

The 2 new buildings infill the corners of the masterplan to the NE and SE boundaries. The building to the NE corner is a 5 storey building with a large basement which straddles 2 boundaries. The building to the SE boundary is a 3 storey building with a large basement which straddles 2 boundaries.

All new installations were unapologietically modern, using materials and techniques akin to this style which create a neutral back drop to highlight the historic elements.

The client wanted the Interior design to respect and reflect the historic character of the development. Exposed Brickwork was used sparingly to add character and texture to the Interiors, but this was limited to ensure compliance with Part L of the Approved Documents. The roof structure was exposed where possible, to create a sense of space and gandure.

Modern additions were designed to be visually distinctive from the retained elements to create an honest reflection of the 'new' and the 'old'. This is typified with the use of the Heringbone flooring, black framed glazing and black metal balustrades.

In order to achieve Planning consent, it was imperitive that the documents clearly articulated the areas of the development which were to be retained, demolished, improved and reconfigured.

Installations like the Glass Box to the Victorian terrace, through to new roof lights, were specified to give the planners comfort that the works were going to be completed in a respectful manner.